It’s that time of year again. Not only is it #Clawbies2016 season, it’s time to share the top three most popular blog posts from 2016! The winners aren’t surprising to me, especially my interview with Mitch Jackson. The other two are practical how-to posts for lawyers starting out with social media. Thank you for reading my blog posts this year, I appreciate your time and interest!
3rd Place: How to Create the Perfect Facebook Business Page for Your Firm
This is probably one of the most boring blog posts I’ve ever written! It shares step-by-step instructions on how to create your firm’s Facebook page. This post is useful because it outlines everything you’ll need prior to getting started which will save you a ton of time. For example, do you know your firm’s founding date? Important milestone dates? You’ll need all of this (plus more).
2nd Place: Is SnapChat a Waste of Time for Lawyers?
I interviewed the most famous lawyer on social media about how lawyers should use SnapChat for this post. Mitch Jackson and I met via Blab (an old live streaming platform that doesn’t exist anymore) to discuss everything lawyers need to know about SnapChat marketing. Mitch is one of those people you always feel comfortable talking too, and he always makes time for my interviews – I appreciate everything you do Mitch!
Read it: How Lawyers Should Use SnapChat
#1 Place: How to Create The Perfect Twitter Profile for Lawyers
Almost all lawyers are on Twitter now, so it’s not surprising that this was the most popular post of 2016. An optimized Twitter profile includes a hyperlink (to the lawyer’s bio page on the firm website and/or to their LinkedIn profile), a brief bio that includes both business and personal info, a professional headshot, a branded cover photo, etc.