• Nancy Myrland

    Good post Samantha. You're right that firms need to remember that these are "social" tools, tools to build relationships, and tools to learn about others as well as to share what we do…at the right times. There's a balance, and it's important to spend time in these spaces to learn them, and to get a good feel for what's appropriate and what is not. Thanks for sharing.

  • Adrian Dayton

    Important question. I think the real answer is NEVER. Not to say you should never talk about yourself, just that you should never appear to be promoting yourself.

    I know this may sound strange from someone that will tweet a new article 3 or 4 times, but that isn't exactly self promotion.

    If you create information that will be helpful to other people, you need to share it- and share it more than once. This is very different than sharing your accomplishments or your expertise online- which rings very hollow.

    Studies have shown (in additional to my own anecdotal research) that if you share your content multiple times, there will be substantially more traffic to the post.

    This has to be good content though, if you are tweeting multiple times who the new partners are at your firm, or that fact that you have new expensive office furniture, tweeting more frequently may make no difference.

  • Ryan Evans

    Twitter by its nature is self promotion. Self-aggrandizing Tweets are like asking your mother if she loves you.

  • Samantha Collier

    Thank you for your excellent comments Nancy, Adrian and Ryan.

  • Justin Bracktt

    I like how you are thinking about this Samantha. But if from time to time you're not "promoting" who you are or what you do, you lose the chance to convert a fan to a client. You this can do by simply sending out a message that says: "If you would like better understand what we do or how we can help you, please visit our website".

    Never assume that people get or understand what you do or what your offerings are!

    "Focus on relationships, let those relationships build and make delivering trust a priority."

  • Justin Bracktt

    I like how you are thinking about this Samantha. But if from time to time you're not "promoting" who you are or what you do, you lose the chance to convert a fan to a client. You this can do by simply sending out a message that says: "If you would like better understand what we do or how we can help you, please visit our website".

    Never assume that people get or understand what you do or what your offerings are!

    "Focus on relationships, let those relationships build and make delivering trust a priority."

  • Ryan Evans

    Twitter by its nature is self promotion. Self-aggrandizing Tweets are like asking your mother if she loves you.