Creating and maintaining a social media presence is not the easiest task in the world. It’s even trickier if you don’t use these networks personally. One of my biggest pet peeves is constant self promotion.
Don’t get me wrong. I think firms should self promote but it’s all about “give and take”. The overused party example proves my point nicely. Imagine you’re at a large business function. You are well dressed, well rehearsed and have excellent information to share.
Instead of checking out the crowd, listening in and adding a few words in here and there when it makes sense, you walk right up to the host and say “did you know I won law firm of the year?” or “my firm is rated #1 in Timbuktu and we have 85 years combined experience?”
These types of tweets are fine but make sure you combine them with relevant information your target audience wants.
- How you solved a clients problem.
- Latest news in your practice area?
- Recent newsletter/blog content?
- Upcoming courses, workshops and/or events?
- White papers?
I read an article by Social Media Today titled Twitter 5 Day Business Spot Check and key finding #3 was 8 out of 10 tweets are self promotion and go back to the main web page.
Figure out a ratio that works for your firm and share information your potential clients need/want to hear. Do your research and be the go to source for everything related to your practice.